The Aspect of Proffesional EBay Auction Listing Design
Hello and welcome!
We are going to look at some overall auction design concepts and you will learn why 99% of auction sellers loses loads of money without actually knowing it and how would professional and attractive design dramatically increase sales and the number of repeat customers.
Before we start going into details you should understand why design is so important these days to build and sustain online business.
First hard fact :
Todays market is nothing like it was when eBay was established back in 1997. Over the last 10 years everything is changed…Everything:
* In 1997, people were excited to get email doesn`t matter from who
* In 1997, people were happy to find a website on the Internet that caters their needs
* In 1997, no one knew anything about MySpace or FaceBook
* In 1997, there was no online video
* In 1997, most Internet users used 56Kb/s dial-up modems
* In 1997, Internet was expensive
* In 1997, life was easier 
But things have changed!
If we look at Internet growth over the last 10 years its simply amazing, phenomenal even!There is no other invention in our history making such a HuGe impact on people lives in such a short period of time except, maybe oil.
So what does this have to do with eBay`s sales or listing designs?
One Word - Competition!
If you are only one mineral water seller in Sahara desert you don`t have to be very smart as people need water and you are the only person who can fulfil their needs. It doesn`t matter what kind of bottles you sell it in as there is no other places around to compare your product.
It doesn`t matter for how much are you selling it for. As long as people need your product there`s no competition. You can change your price as you wish based on demand.
You see, back in 1997 something similar was going on eBay and other online marketplaces. There were people who first decided to sell used DvD`s and did so online.
These were the first people who tapped into this nich. Those people made really good money and it was much easier then these days, smiply because there was no competition.
Of course there were several other factors aswell:
* There was a much smaller number of Internet users.
* People didn`t generally trust online sellers.
* No one knew about Paypal
These days most of those factors are eliminated.
* People feel much safer shoping online.
* Paypal has become a household name even if there`s pain sometimes
* And ofcourse there has been dramatic increase in Internet users
All this has helped to explode online shoping market Worldwide which includes , ofcourse eBay. The fact is in todays global online market you have to stand out to grab online shoppers attention.And what`s the first thing people see when they first visit your website or eBay auction?
How it Looks!
You probably heard that when you meet a new person you have about 30 seconds to make first impression before you even shake your hand you notice a persons clothing, hairstyle, the way he walks, smells or looks at you.
Actually 30 seconds is more then enough time to create the first impression. It made not always be correct but it`s very important in future decisions.
On the Inernet it` much the same. The only difference is that back in 1997 people would spend minutes to look around even if it was a slow one with an ugly look.
These days people don`t spend that much time to make a decision to Leave or Stay. Now you only have a few seconds. If you can`t grab their attention in that short amount of time - you lost.
There is a very simple explanation - Competition!
People know that there are hundreds if not thousands of sellers for any particular product. They won`t stay in your eBay listings thinking reasons why they should. They just leave and probably go to your competitor to finish the sale.
And how can you sell a product if a potential customer leaves your listing without reading it properly? You can`t! That`s why your auction listing look and design should be one of your main tasks.Even if you start selling anything you should have an idea on how it will look.
If you think it really makes sense and would like to go into more details please sign up for 5 day detailed video course and see what the buzz is all about!God Bless!
Andrew Levin
The Aspect of Proffesional EBay Auction Listing Design / Author: Andrew Levin
Occupation: eBay marketer
Hi, My name is Andrew Levin! I`m working with eBay market Researching, analysing and providing the best high quality fresh information to maximise your eBay market profits. Feel free to contact me for additional or more practical information. Thanks for taking your time to read this.
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