Is Network Marketing Success Only For Sharks
Is Network Marketing Success Only For Sharks?
Who in your network marketing mlm business is having the most
success? Is it the milder-mannered types? Or is it those with a “go
get it” attitude who push through every obstacle and are out to get
everyone they can?
I don’t know about your experience but certainly mine has been that
the top earners are those more aggressive, on-to-it people who seem
to be able to latch on to the right people and keep charging ahead.
They have a very focussed attitude and methodology.
And I have heard it said that these are the sort of people we need
to be seeking for our downline. If we want to build our organisation
fast these are the best ones to have. And as many of them as we can
find.
What is a shark?
Well it is one of the four main personality types. Some people
classify them by colours, others by other animal names and Myers-
Briggs have their own description.
So you have sharks, dolphins, whales and urchins. Or orange, green,
gold and blue. Or lions, otters, golden retrievers and beavers.
But basically each personality type has its own way of processing
information, enjoying life and basic needs.
A shark tends to act fast, loves facts and requires power and
control. A dolphin also likes to work fast but enjoys more emotional
connections and responds to fun and recognition. A whale processes
things more slowly, again enjoys the more emotional connections and
finds fulfilment in support and teamwork. While the urchin also
processes slowly, but likes lots of hard detailed facts and thrives
on respect and the feeling of having made a correct decision.
There is a fairly even mixture of personality types in the world.
And the world is richer for it.
In jobs people of certain personality types respond or enjoy
particular occupations. Part of human resources analysis is based on
this.
Clearly the different personalities are going to function
differently in different situations. And this is one of the reasons
it would seem that sharks are so good for network marketing.
Generally in mlm the faster you build the better you whole team is.
So someone who can process things quickly, can make snap judgments
with minimal information is going to move faster than someone who
processes things more slowly or who needs more facts to make a
decision.
Also someone who loves power and control also will tend to rise to
the top in an organisation and shine there.
Hence the apparent success with sharks.
Knowing the variety of processing styles, most great presenters will
cover the full range of personality profiles, appealing to success in
sharks, fun and enjoyment for dolphins, teams and meeting many
people’s needs for the whales, and detailed facts for the urchins.
Hence they will attract all types into their organisation. So there
is a need for the there to be a place that sits well for other
personalities besides sharks. With sharks rising so quickly their
style tends to be one that is modeled.
But, with the range of personalities out there, it is important we
allow for different styles. Not just in our presentations. But also
in the duplicable methods we encourage people to use.
If we expect the other personality types to use the same methods as
the sharks we have to expect them to feel uncomfortable doing so.
And then the presentations and piquing come across as strained or
insincere. And we wonder why recruiting is so hard. 90% of our
communication is non-verbal. Feeling awkward about the way we are
doing things comes across.
We need to find the way that suits our personality. Then our
communication with be congruent in both verbal and non-verbal areas.
And people will connect with us. Then the other personalities
besides sharks will have success too.
Mark Denekamp is an Expert Internet Network Marketer. “How to get
your phone ringing off the hook with people calling YOU to join
your business. Never buy a single lead.”
Is Network Marketing Success Only For Sharks? / Author: Mark Denekamp
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